3 Simple Ways To Convert Visitors Into Buyers
So you have visitors on your website, but not sure how to convert those visitors into buyers? CRO (conversion rate optimization), is a metric measured to calculate the percentage of visitors that converted into buyers.
Conversion rate optimization is important because when you’re building traffic with SEO, you’re going to want to be able to convert your visitors into buyers.
In this article, you’re going to learn 3 easy ways to convert visitors into buyers without spending a ton of money on fancy CRO tools, fancy videos, or expensive paid advertising.
1. Add More Call To Actions
The easiest way to convert a visitor is to simply give them the option to. Many websites have very few conversion points. By adding more:
- click to call options
- click to calls
You’ll notice your conversions starting to go up. For example, on our digital marketing agency website, you’ll notice the first thing we ask is for the visitor’s information to receive a free audit:
Conversion points can be added throughout your website to get visitors to take action.
2. Send Qualified Traffic
Many people chase traffic when in reality they’re not targeting qualified traffic. If you’re running paid ads you may want to consider your targeting. If you’re doing local SEO, you may also want to consider the different keywords you want to target.
If you’re going for local search engine traffic, your best bet is to rank for keywords such as:
- marketing agency Southington CT
- marketing agency near me
- marketing agency ct
This will drive qualified traffic to our website, therefore, increasing our conversions without having to do fancy changes on our site. By leveraging local rankings, your visitors will reach out to you simply because they are qualified to do so.
3. Display Real-Time Customer Activity
No one likes going to an empty party, people want to socialize. The concept of social proof works very well for internet marketing simply because people want to know that others have used the program.
This is why displaying real-time customer activity on your website, can help generate more conversions. Although there are many tools to do this with, we recommend you use Trust Activity.
By displaying customer activity you show your visitor that other people are purchasing your product. The same concept is true when it comes to social activities. No one will walk into a bar that is empty as opposed to one that is full.
Conversion rate optimization is important to convert traffic. You can get as many visitors as you’d like but until you learn how to convert your traffic, you’re going to have a hard time getting new customers. If you’re looking for an in-depth guide on conversion rate optimization, I’d suggest you read this article here.
Furthermore, if you’re wondering how to drive more customers to your business, start by contacting DeveloMark, LLC. We provide CT marketing services and New York SEO services to local businesses and national companies.
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