How To Get Blog Traffic Using YouTube
YouTube is now the World’s second largest search engine. That means it is critical for those that are creating content to leverage the platform as a referral source for your blog.
Unlike a blog, YouTube can catapult your traffic and views within the moment of uploading. For example, here is a video uploaded on July 30, that is currently over 7,000 unique views in just under a month.
It is no secret that YouTube is a valuable platform for sending referral traffic to your website. In fact, YouTube is currently the largest referral source for our personal website:
Fortunately, getting YouTube referral traffic doesn’t have to be as hard as it seems. Many people fail to begin using YouTube as a traffic source because many think:
- I have to look good on camera.
- What topic would I even cover?
- How can I use YouTube SEO to my advantage?
Because of these common misconceptions, many bloggers, SEO marketers, and content creators ignore YouTube’s search platform. But it doesn’t have to be that way. In this article, you are going to learn how to leverage YouTube’s algorithm even if you don’t have a camera.
Understanding what YouTube Promotes
With over 400 hours of YouTube videos uploaded per day, how exactly can you stick out on such a competitive platform? It almost seems as if YouTube randomly promotes videos when it chooses.
But this is not the case. In fact, YouTube uses an algorithm to promote videos based on:
- Audience retention on your videos.
- Engagement signals on your video.
- Click through rate (CTR) on your video
All of which don’t require being good on camera, having outstanding content, or being a professional videographer.
By understanding YouTube’s SEO algorithm, you as a creator can create content that will drive visitors to your blog. In fact, the first video I ever published on the platform gained a shocking 300,000 + views:
Getting Easy Views in Your Niche on YouTube
Regardless of the niche, you are in, there is an easy way to get thousands of views that can turn into blog visitors. The key is to create helpful content for your audience without trying to sell anything.
By doing so, you create positive audience retention as people feel you are genuine and not trying to sell them a product. The key to doing this is by creating videos with the following topics in the title:
- Use “how to” in videos to teach something.
- Leverage “case studies” in your videos (check out Backlinko’s channel for case study examples).
- Answer “commonly asked questions” in your videos as topic ideas.
By leveraging terms as topics in your videos, you are likely to attract viewers. The reason is that YouTube’s algorithm rewards education, entertainment, and emotion. As bloggers, we are usually targeting education, so it is beneficial for us to teach something.
Getting Relevant Topics for Your Channel
Now that you understand what you are going to be creating, how can you find good topics to cover on your channel? My favorite method is to cover what is already posted on your blog:
You already have the content created, why not repurpose it and use video? This gives you the opportunity to add the video into your posts as well.
Once you have finished the video, send a link from your YouTube video to your blog for more traffic.
Finding New Topic Ideas
If you don’t have much content written out, you can use one of my favorite strategies, the “News & Release”. Here is how the “News & Release” works.
Start by using Google Alerts. Create an alert for your industry, so whenever important news comes out for your industry you are one of the first to be notified:
After you create the alert you will begin to receive emails from Google Alerts when the term is mentioned on:
- & Scientific Research
You as a creator can regularly check these emails to get good content ideas:
Using these alerts, you can easily get fantastic content ideas for your YouTube channel that can really help you can views.
Uploading Your Video for Maximum Exposure
Once you have your topic of choice, it is now time to create your video and upload it to YouTube to get viewers and blog traffic. When uploading your YouTube video you are going to want to optimize the following:
It is important to optimize these as many viewers see these in order before clicking on a video:
Optimizing Your Thumbnails for Clicks
To start, we must begin by optimizing our thumbnail shortly after recording. If you would like to create thumbnails that grab viewers attention, you are going to need a simple graphic design software like Canva.
The goal with your thumbnail is to stick out in the search results. For example, Brian Dead from Backlinko uses the color green in his thumbnails to stand out from YouTube’s red branding:
When a user is scrolling through videos, Brian sticks out, and is recognizable, because of the tone of his thumbnail.
Optimizing Your Titles for Clicks
After a user sees your thumbnail, they will then likely gaze over your title. Your title should call the user into question and reward action.
Contrary to many beliefs, YouTube no longer rewards titles that target just a keyword. So instead of trying to go after a title that is keyword driven, try to get the user to click on your video.
For example, for the term “Google SEO Update” you will find the video referenced above at the top of the search results on YouTube.
Although the video is not at the top of the search results for the term, it is still pacing much higher than one video and coming up on the view count of another video that has been published for a year.
Some titles work well and others just flop. The secret to crafting a good title for your video is to give it a magazine headline; something that makes the user want to click the video as soon as possible.
Here is another example of a YouTube video upload that resulted in hundreds of visitors to the corresponding blog post:
Using titles like this, people are more likely to click on your video to learn more information.
Optimizing Tour Description for Website Traffic
According to research done by Backlinko, descriptions and keyword matching don’t have any benefit to YouTube ranking. Instead, you should use the description to give your user a summary and link to any important information that was referenced in the video.
Here is an example from the video referenced above:
After the user watches the video, they can then click on the first link in the video to head over to your blog post.
And there you have it. That is how you get instant qualified traffic from YouTube to your blog. The magic with YouTube is that the traffic is qualified. Unlike many other social referral sites, YouTube builds trust between you and the viewer because the video is the fastest and most cost-effective way to build trust.
Once the visitor clicks from YouTube over to your blog page, they are more likely to turn into a customer or an email subscriber. Furthermore, each viewer becomes a remarketing candidate as YouTube records your visitors and saves them in Adwords.
If you haven’t started using YouTube as a solid source of traffic to your website, you are losing a large market share to your competitors.
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