Steps To Creating The Perfect SEO Blog Post
Many people want to write content that matters. Content that get’s eyeballs, content that readers and viewers can engage with. But how exactly do you accomplish these things in a system that is duplicatable for every piece of content you publish on the internet?
Today, I share with you the steps to creating the perfect SEO blog post. Throughout this article, I will be sharing with you tricks, tools, suggestions, and a complete step by step guide to creating a blog post that is highly optimized for SEO.
Understanding Google’s Algorithm
Before we can write SEO content, we need to have a simple understanding of Google’s algorithm. To do so, simply watch this video as we will tailor all of our blogging efforts based on Google’s rules.
To ensure we have a high ranking blog, we must consider:
- The length of our blog
- Searchers intent
- Keyword research
We must also understand the basics like having a website with Word Press hosting. But I’m not going to cover the basics in this post. What you’re going to get is an actionable checklist to ensure that your post ranks in Google.
SEO Blog Checklist
Many people make some simple mistakes when creating blog content online. In this post, we’re going to make sure that you don’t make any mistakes throughout the process. Here is what we must have in order to have an effective blog article:
- A keyword target
- Implementing the remix strategy
- Using simple SEO guidelines for your post
- Creating your post
- Sharing your post online
This is the general content guideline SEO agencies usually take when writing blog content. So let’s begin and cover exactly how you can rank a blog post implementing simple SEO tricks.
Always Have A Keyword Target
Remember when I mentioned many people make several SEO mistakes? The first one is that amateur bloggers don’t target a keyword phrase. This costs you a boatload of time and traffic.
Start your blogging career by putting out solid content that has traffic reporting through popular SEO tools. But how exactly should I start my keyword research process? How can I find good keywords to target in Google?
Start By Analyzing Other Blogs With ahrefs
One of my favorite ways to get keyword ideas is by analyzing other blogs online using a tool called ahrefs. This basically allows you to see all of the target keyword phrases your competitor ranks for.
For example, if I were to hypothetically target the keyword phrase, “how to write a good blog post”, this would be the process. I would start by entering a competitor who ranks at the top of the search engines for the term (In this case, Hubspot):
Since Google is showing this result at the top of the search engine, we can make an educated guess that it is ranking for other keyword terms we may be interested
Start by copying the URL and pasting into ahref’s site explorer tool:
Once you run the site explorer tool, you’ll quickly be able to see search engine key performance metrics of the desired URL:
What you are going to click on to scan the competitor’s keywords is “organic keywords“, but before you do it’s important to understand ahrefs metrics and what they actually mean in terms of SEO metrics:
DR: is short for “domain rating”, it’s a metric made by ahrefs to measure the quality of a backlink profile
Backlinks: is the total amount of websites referring to your website in the form of a link. If you want to learn more about backlink’s see Nathan Gotch’s article on backlinks.
Organic Keywords: the total amount of keywords a given URL is ranking for
Traffic Value: the monetary value of a given URL based on Google Adwords keyword bidding costs.
Finding Good Keyword Opportunities
Now that you’re presented with a list of your competitor’s keywords, how can you find good keyword targets?
Always remember you cannot rank for just any term. If your website has a lower domain rating than your competitors it is likely going to be harder to rank for that term.
This is why we must consider keyword difficulty (KD) when ranking for these keywords. KD is a metric from 0 – 100 of how difficult it is to rank for a target phrase. If you have a brand new blog, you may want to stay below a KD of 15.
So using ahrefs, we can filter all of these keywords to ensure that they are under a minimum of 15:
You should get bac a list of keywords that are relatively easier to rank for according to ahrefs
Although these are easier for us to rank for, some of them are irrelevant to our goals. A safe way to filter out braod irrelevant keywords is by changing the “word count” of this list to 5 – 10. Finding these long tail keywords gives your keyword target relevance.
This will generally give you much better keyword ideas. Know you can start to make a list from these results to target in your future blog content.
Once you go through the list, choose a target phrase that you’d like to ran for on your website. For this example, we’re going to choose the keyword phrase, “how to write content for your website” as the example for this post.
Implementing The Remix Strategy
The remix strategy is a strategy created by Jump Cut Academy. To perform the remix strategy, all you have to do is find a piece of content that performed well for your target keyword. By searching our target phrase “how to write content for your website”, we can see some of the results that are on the first page:
You’ll quickly notice that all of the content displayed on the first page is information. But looking at the first ranking, you can quickly see that numbers are the biggest factor here.
If the first result of the search has 21 different writing rules, we need to create 40. By using whatever is currently working on the first page it is pretty safe to say we will get results.
Creating The Content For Your Blog
Now that you understand my favorite way to get blog ideas, it is time to create your blog article. Creating your blog article should serve the purpose of:
- Helping your user by giving them actionable insight
- Answer a question in a well-informed way
- Create content that is unique to what else is on the first page
Furthermore, it is always a good idea to ensure you ask yourself, “how does this help the end user”? As a result, you can follow me 4 simple SEO blog steps that can get any post a ton of traction.
Download Yoast SEO: Yoast SEO is my favorite plugin of all time. It gives you the ability to check your SEO health score throughout your post. By using Yoast, you can gauge exactly how optimized your given post is for SEO.
They use this by identifying green lights and red lights on a given post. Here is an example:
By giving you a clear direction as to what you should do, this is by far the easiest way to write content on a blog that is optimized for SEO.
Ensure all of the light is green for a target keyword before publishing the post. You can track the keyword for a page by simply entering it into the Yoast SEO plugins section.
The plugin has a ton of features on exactly how to use it. I recommend visiting their website to see more.
Using Simple SEO Guidelines To Optimize For Traffic
Follow simple SEO practices on your blog: There are really just a few important SEO things you need to follow when creating your post. If you have WordPress, Yoast will tell you exactly what to do. But if you don’t have WordPress, you need to ensure you optimize:
- Title tag
- Meta tag
- 500 + words in the article
- Internal Linking
- Outbound Linking
- H1, H2, H3 tags
- Image alt text
Ensure that these are all optimized around your target phrase, or phrases similar to it. Here is a video where I explain exactly how to do all of these minor SEO changes:
Writing Your Blog Post
Once you’re ready to write your blog post, you should follow these simple writers tips that have helped many of our clients become very productive. When writing a new blog post, you should always follow these rules:
- Write in time blocks, preferably hours at a time
- Use headings to identify new topics within the content
- Always remember a piece of content has an introduction, body, and conclusion
- Use images and videos to increase your user’s retention
As a result of following these simple writers tips, you should have an initial rough draft of your content. Now it’s time to take it to the next step, editing your content.
Unless you’re an English school teacher, you should invest in getting an editor. Many times, you may make a mistake and have improper grammar. Depending on the audience you’re trying to reach, you may disappoint them.
I recommend to get a freelance editor, you can do so by using a service like Fiverr and Upwork:
Finding people to proofread your content before publishing is crucial to the success of your content marketing.
Adding Infographics And Images To Your Post
Many people don’t want to just stare at a screen full of text, they want images. When you add relevant images to your website you retain your user. Your best bet is to use my favorite tool, Canva.
Canva allows you to do some amazing thing without being a professional graphic designer.
Sharing Your Post Once It’s Finished
Once your post is optimized with the correct spelling, you can now publish it and share it. But why share it with just a guess? Start by using buzzsumo to promote your piece of content to the audiences who have already shared it.
Buzzsumo allows you to find influencers who may have already shared a post similar to yours. All you have to do is type in your target keyword or content idea:
After doing your search, you will find a ton of data regarding content that has already been created. And even more important, the twitter account of the people that shared the content:
You can now filter out these options and hit them up to share your article. Since they have shared an article in the past, it is much more likely that they will share your article.
Writing SEO content is extremely important when updating your blog. Ensure that you’re going after a keyword in your articles. If you choose terms that have no traffic, it will be very difficult to start getting SEO traffic. If you hate writing, I would suggest hiring a writer or speaking into a microphone and having someone transcribe your information to a blog post. Blogging has to get done, it is the essence of traffic. And when doing so, you should get a ton of organic traffic.
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