Ubersuggest is one of the most comprehensive free SEO tools out on the market today. If you’re a marketer and need to do comprehensive research but don’t want to pay for a paid SEO tool, I am going to show you exactly how to do so in this quick guide.

The fact is, I love this tool and use it all of the time because it leverages the power of Google suggested phrases to give you results. Furthermore, I am going to show you how to use this tool to create the perfect piece of SEO content step by step on a real website; my website.

Disclaimer: I am not an affiliate of Ubersuggest but feel the need to share this with you as there are many SEO agencies, freelancers, and consultants that do not want to pay for an expensive keyword research software. To get started in SEO you just have to read this post.

What Is Ubersuggest? 

Ubersuggest is a keyword research tool that provides real-time keyword suggestions using Google’s suggest feature. The data and the science behind the keyword is the same science behind when you make a search in Google and you’re recommended similar keywords.

what is ubersuggest?

This is powerful because if someone is searching in Google for a keyword, Google is telling us what that person may also be searching for. By finding keywords similar to what people are searching for, you can optimize a website for further keyword ranking opportunities. Ubersuggest uses this science to help search marketers find more of these keywords without having to do manual Google searches. This is also great for YouTube SEO optimization as you can find some really good keywords to make videos for, but today we’re talking about SEO.

What Happened To Ubersuggest?

Ubersuggest has been a keyword research tool for some time now. It has come into the market recently after Neil Patel acquired the free tool and integrated it to his website. Neil purchased the tool to increase his website rankings and to provide the SEO community with the opportunity to use a tool that isn’t going to cost you $179 per month like many tools on the market. The tool is quickly gaining popularity after Neil’s announcement of the tool’s acquisition:

ubersuggest seo google trends data

How To Use The Ubersuggest Keyword Tool 

Now that you understand a little about the Ubersuggest keyword tool, I am going to show you exactly how to use the tool and understand the terminology of the tool. Alongside our teachings, you can follow along by opening up the tool https://app.neilpatel.com/en/ubersuggest/. Before learning how to use the SEO tools, we first need to understand the SEO terminology Ubersuggest uses.

understanding uber suggest terminology

Ubersuggest calculates scores to determine the following SEO terms; search volume, SEO difficulty, paid difficulty, and cost per click. Each of these metrics are pulled from separate data sources to give you the most accurate number possible.

Search volume: the estimated amount of people searching for your target keyword in the Google search engine. Search volume is labeled in Ubersuggest as low, medium, and high. The lower the search volume, the less estimated website clicks that you’re going to receive. I always recommend going for higher volume keywords as you don’t want to undershoot. SEO is something that takes time so you might as well ensure you nail the right keyword phrase!

SEO difficulty: SEO difficulty is measured based on how hard it would be to rank for your target keyword phrase in the “organic” search results. This is different than paid because to rank higher in the organic search results, you need to create effective content for your website that shows higher in the search.

Paid difficulty: Paid difficulty refers to a Google pay per click difficulty. Usually, there is much more competition in the paid results due to the sheer volume of advertisers. Google makes money through the advertising network, no SEO – so it is important to consider the competiton for any paid keyword result.

Cost per click: cost per click refers to the dollar ammount the keyword will cost in the Google paid network. For example, the keyword above, “connecticut seo” has a cost per click value of $15.93 meaning we would pay roughly $16 per click advertising on the Google ads network.

Keyword overview: this is probably my favortie part about the tool. It utilizes the search engine results to display the competiton for the target keyword. Here is the competative overview for the target keyword we used above:

ubersuggest keyword overview page

As you can see the tool gives us a quick analysis of what is displaying on the first page of Google for our target phrase. Alongside the SERP results, Ubersuggest also shows us the estimated visitors for that keyword, how many social signals the website has, and the “domain score” of the website.

Social Shares: Ubersuggest uses social counters to see how much a website is shared on social media. Social signals are a good signal of popularity inside of Google’s search engine and often result in higher search engine rankings. A great way to grow your social shares is to share the articles you publish on your website and by running paid social media marketing campaigns.

Domain score: similar to ahrefs, moz, and Majestic – Ubersuggest has a rating score for the backlink portfolio of your website called “domain score”. Domain score is measured by the amount of inbound links coming into your website. The higher the quality your inbound links are, the higher domain score you will have alongside with higher rankings.

Using The Full SERP Analysis 

If you’re not satisfied with the overview of the SERP, you can go into a full-blown SERP analysis showing the first 100 results for the target keyword entered into Ubersuggest

full SERP overview using ubersuggest

Using this you can get a pretty good idea of how hard it is going to be to rank for a specific market. You should avoid keywords where the SERP analysis brings back domains with higher domain score. For example, it wouldn’t really make sense to rank for a keyword such as “SEO” due to the SERP analysis below:

ranking for a high volume keyword using uber suggest

I recommend targeting keywords that are within your domain score – it is highly unlikely to compete with domains who hold a higher domain score unless your domain score can compete with the others. One of the greatest parts about the Ubersuggest SERP overview is that you can export all of the data into an excel spreadsheet for you to take a closer look into that market:

exporting data using ubersuggest

Doing Keyword Research With Ubersuggest 

Keyword research has always been a critical part of the SEO process, but as SEO becomes more and more competitive, it is getting harder and harder to find good keywords. Using Ubersuggest, you can snipe some of the best keywords by finding long tail phrases that may be easier to rank. By using a long tail keyword strategy, your website can start ranking for popular keywords almost instantly. Here is our exact keyword research process using Ubersuggest:

1. Start With A Seed Keyword 

Keywords come in groups, this is why you need to begin your research by finding a seed keyword. These keywords are usually the broad match of a phrase. So if we were targeting a phrase such as, “local SEO services in CT” – the “seed” keyword would be “local SEO”. Although it might be impossible for us to rank for “local SEO” without a massive domain score and domain age. Once you enter in your seed keyword, you should get a list of similar phrases to start doing your research:

doing keyword research using ubersuggest

As you can see once you enter in your seed keyword, you will be shown suggested keywords from Google’s suggestion algorithm. On the top right you can also switch your keyword view by filtering by related keywords:

finding similar keywords using ubersuggest

You can see that the related keywords are not necessarily SEO phrases but phrases that Ubersuggest finds are similar or relevant to – I recommend you stay within the suggestions as that is where you’re going to find better search results.

2. Build A List Of Desired Keywords 

Using your list of keywords after searching for your seed – simply start checking off which keywords can potentially work for your business. By adding up this list, you’re going to be able to see which phrases are worth targeting and which are out of your realm for ranking. But before doing so, ensure that you’re using some filters we’re going to show you to ensure you are targeting keyword phrases that have an opportunity for your website:

turning on keyword filters in uber suggest

using the filters, you will get the option to filter the keyword phrases – here you can make a smart analysis of the keywords that you want to target. By doing so, you can find low hanging fruits that are less saturated and easier to rank for. You can even exclude keywords that you don’t want mentioned on the list of keyword phrases:

using keyword research filters inside of ubersuggest

For example, I can place into the keyword filter an SEO difficulty of anything below 15. And you will then see a report with keywords with your target filters:

finding low competiton keywords with Uber suggest

By seeing the 43 different keyword ideas that have been filtered to show low competition results, you can start to create a list of keywords that you want to rank for. For example, “local SEO new york” is a heck of a lot easier to rank for that, “local SEO”.

3. Create Website Content Using The Keywords Provided 

Once you have your keyword list, hopefully, they were filtered  – you can then create a page on your website targeting the keyword lists you have gathered from Ubersuggest. When creating website content, make sure that you are following the proper on-page optimization process. Here is a rundown on how to implement these keywords to your website content to ensure you get more search engine visibility:

Include the keyword in your page title: Google is a robot and therefore needs to see your keywords in the title of the content. Using title tags with your target keyword can have not only an increase in a click-through rate but also an increase in website ranking.

Include the keyword in the meta description: Meta descriptions are used for users to get a preview of what the page is about. By including the target keywords in the meta description will result in not only a higher CTR but also higher search engine rankings.

Add lengthy content solving the user’s purpose: The most important part of SEO is creating high-quality content that the user can benefit from. If you take your target keyword and create good SEO content you will rank higher in the search engines. A good way to measure how much content you actually need to add to a page is by seeing what is on the first page of Google and outperform that result.

Place your keywords in H tags: if you’re using a CMS such as WordPress, you should also be able to edit your H tags, place the keywords you picked inside of the H tab to ensure the Google crawl bot can read the keyword inside of the heading of the content. Be careful of over-optimizing your heading tags as that could trigger a Google penalty.

4. Finding LSI Keywords WIth Ubersuggest 

LSI keywords are short for latent semantic indexing which is a mathematical method used to determine the relationship between terms and concepts in content, you can learn more about them here. These keywords are good to use on your website because Google will begin to rank you for these phrases over time. To find LSI keywords, simply place your target keyword into Ubersuggest and you’ll receive a list of recommended keywords that you can also add to your content.

What’s New With Ubersuggest?

To find out more information about the tool head over to the Ubersuggest website to learn more about its new features. More importantly, make sure that you take action right away with these tips to get higher rankings for your website. If you’d like to learn more about SEO, feel free to contact us today.







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