In your search to determine which keywords to focus your content around that is relevant to your company you will come across information regarding keyword difficulty. Usually, the keyword difficulty will be displayed alongside other keyword information such as search volume. Keyword difficulty evaluates how hard it would utilize this keyword on your webpage to try and outrank the web pages that are already ranking on the first page of google for that term. By finding out the keyword difficulty you’ll be able to use the statistics to decide if this target keyword is realistic to pursue or if it will be a waste of your time, effort, and resources.
What Exactly Is Keyword Difficulty?
Keyword difficulty is a calculation that takes into consideration many factors such as competition, the number of people bidding on the term in paid searches, the cost-per-click of the term, and the average number of people searching for that in google (aka search volume). Some useful tools to help you find keyword difficulty include:
The one we use over here at DeveloMark is Ubersuggest. Ubersuggest is an all-inclusive keyword tool designed and created by friend and SEO expert Neil Patel so you can rest assured that the tool is well-rounded with plenty of valuable information. The tool will show you how ideal or realistic it will be to pursue that term with respect to how challenging it may be to beat out competitors for those terms or phrases.
Go For Lower Keyword Difficulty Phrases
Keep in mind that there is no specified good or bad score for keyword difficulty. It is very dependent on the situation, what you’re trying to accomplish, who your competitors are, how they are performing, and the industry you are in. It is good to note that the higher the keyword difficulty the harder it will be to compete with already existing ranking results, and the lower the score the more likely it is that you can rank for it after putting in the necessary efforts.
Make a note to yourself that keyword difficulty is only part of your search for the perfect keywords and phrases. There are other things to take into consideration and many other SEO tasks to be done in conjunction. If you’re engaging in a new campaign then you may want to target long tail keywords to ensure you get website rankings with a lower keyword difficulty. Furthermore, you should target keywords with lower keyword volume based on your domain authority. If you want to learn more about targeted keywords using SEO, we highly recommend taking a look at our local SEO 7 steps to success for any website.
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