Conversion rate optimization, or CRO, is the process of increasing website visitors who take an action. An action can be anything such as filling out a form, making a purchase, subscribing to your blog or newsletter, requesting a quote, contacting your company, downloading a whitepaper, creating an account, or simply just engaging your site with how much time they spend on it or the number of pages they visited on it.
Why Conversion Rate Optimization Is Important
The idea behind CRO is that we will be able to understand how users move through your site, what actions they take, and what keeps them from completing these tasks if they don’t take any action. We want to understand what intrigues them, what urges them, and what may be complicated or unappealing to the majority of site visitors. Once you learn this information you’ll be able to determine how to better utilize aspects of your site and what changes may need to be made.
CRO Is Optimized For Users To Take Action
Make note that Conversion Rate Optimization differs from Conversion Optimization for SEO in that CRO has to do with the actions of people who are visitors on your site while conversion rate for SEO deals with who clicks through to get to your site, how many clicks you get, and the keywords that are driving traffic. So in better terms, CRO focuses on the visitor’s actions on your site and conversion for SEO focuses on what brings these visitors in.
The goal is to better understand your user. Once you do you can create content around them and provide the better user experience. The calculation for conversion rate is conversions divided by total visitors times 100%. For visual learners that’s Conversion rate = (conversions / total visitors) * 100%. Another popular method for conversion rate optimization is having a clean and reputable online reputation. You can increase conversions by having a brand that people can trust and buy from. Conversion rate optimization does not work with brands that have inefficient products that do not provide value to the marketplace.
Here is a list of some of the top tools that we recommend for CRO:
- Google Analytics
- Google Pagespeed Insights
- Adobe Analytics
- A/B Tasty
- Crazy Egg
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