As I’m sure you’ve figured out by now there are a ton of moving parts when it comes to SEO that all work together to either make or break your Google ranking or page appearance in SERPS. Keyword density is another one of those moving parts that you should pay attention to when creating content for your site. If you want higher search engine results, then you’re going to have to consider your keyword density percentages in your SEO content.

What Exactly Is Keyword Density?

Keyword density refers to the number of times a keyword is included on your pages. If you want to be even more specific, “keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page”. (Number of keywords/Total number of words) * 100

Google Search Bots Look For Keywords 

If you’re more of a numbers type of person the equation will explain it best to you but for me, I like to stick to concise facts. Fact 1: placing keywords on your pages allows search bots to better understand what your content is about so that they can place your pages in SERPS where they belong to you, in turn, will rank for them in organic search results. Fact 2: Although the quality of your overall site is more important for SEO purposes, keyword density still plays some sort of role because if search engines can’t determine what your content is about then visitors may not be able to either. Clarity is key.

What Is The Ideal Keyword Density?

Okay, I know you’re waiting for me to answer your burning question: What’s an ideal keyword density? So here it is….THERE IS NONE. Nope, there is no specified ideal keyword density but it is recommended that you set a goal of between 1-3%.

So where can you go wrong? In the past a top technique for SEO experts was keyword stuffing, however, that is no longer the case. I repeat, DO NOT KEYWORD STUFF. That practice is very outdated and can now hurt your ranking much more than help.

That goes for both the content and elements such as image names on each page. The best way to approach keyword density is to keep it as natural as possible. Be sure to include keywords so that readers and crawlers can easily tell what your company represents but don’t make it repetitive or aggressive. Google has way more search engine ranking factors that we can imagine and they all play a part in determining how you perform SEO tasks to reward you with a high ranking in search results, so the best thing we can suggest is to do your due diligence in creating high-quality content. You should also not keyword stuff into your SEO content to maintain a positive online reputation by ensuring your website looks very natural when a visitor comes across the site.

In Conclusion 

SEO expert Rand Fishkin has said “I’ve always considered keyword density to me likely folklore than fact. So take the idea behind keyword density with a grain of salt and pay attention that you don’t overdo the keywords. Focus more of your efforts on other aspects and techniques of SEO but don’t forget the basics. Best of luck!


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