Understanding The Basics Of Keyword Research

Understanding The Basics Of Keyword Research

Keywords are terms or phrases, short or long-tailed, that are used to best describe your business, what you do, and who you are. The idea is that by using keywords throughout your site in your content Google will be able to understand your industry and the type of...
Understanding Keyword Difficulty For SEO Rankings

Understanding Keyword Difficulty For SEO Rankings

In your search to determine which keywords to focus your content around that is relevant to your company you will come across information regarding keyword difficulty. Usually, the keyword difficulty will be displayed alongside other keyword information such as search...
What Percentage Should You Keyword Density Be?

What Percentage Should You Keyword Density Be?

As I’m sure you’ve figured out by now there are a ton of moving parts when it comes to SEO that all work together to either make or break your Google ranking or page appearance in SERPS. Keyword density is another one of those moving parts that you should pay...
What Is Internal Linking For SEO Content?

What Is Internal Linking For SEO Content?

Understanding The Basics  Internal links are a common SEO practice. They are hyperlinks found throughout a website that direct to another page or resource of the same domain. In even more simple terms it’s a link from one page on your site to another page on your...
What Is A Call To Action?

What Is A Call To Action?

Calls-To-Action, most commonly known in the SEO world as a CTA, is a button that tells site visitors to take an action. This could mean simply check out the site some more, fill out a contact form (useful for lead generation), book a phone call, read an article, go to...
Understanding What Conversion Rate Optimization Is

Understanding What Conversion Rate Optimization Is

Conversion rate optimization, or CRO, is the process of increasing website visitors who take an action. An action can be anything such as filling out a form, making a purchase, subscribing to your blog or newsletter, requesting a quote, contacting your company,...