A Guide To The New Facebook Group Insights Tool  

Facebook has rolled out a new feature for group admins that is meant to aid in the management of content and members. One of the most common complaints from group admins has been a lack of access to metrics to gauge activity among members, and third-party tools have been used to fill this need, but Facebook now has a specialized solution. The new Facebook Group Insights feature will give group admins more access and control over the content being posted online and a better opportunity to enhance engagement.

 

This is a powerful tool for anybody who wants to track user interaction on their fan page and analyze page performance. By using Facebook Group Insights, you can determine the best time of day to post content, discover what type of content is most popular with your audience, and also get a key understanding of trends and behaviors.

 

Here’s an overview of how this new analytics tool works and how they can be useful for you.

 

  • New members: this shows how many new members have been added over a period of time – and it also shows a percentage of growth.

 

  • Comments, posts, and reactions: this shows the total number of comments, posts and reactions, and
    compares that to the last period.

 

  • Top posts: a display of the most popular posts based on comments, likes, and views during a selected
    time frame. The admin can learn what made the posts successful.

 

  • Popular times: this is essential for knowing the best times to post content, including the day of the
    week when each post is most likely to be successful.

 

  • Age and gender: a breakdown of your group members based on gender – a tool that will influence the way you target, market, and influence the group.

 

  • Top contributors: a ranking showing the members who made the most contributions through posts and comments over a period of 28 days. This tool allows admins to recognize the most active members so they can be awarded or honored.

 

These are the main features:   

 

Membership Request Filtering 

 

This is an important feature particularly for closed groups that receive a high number of membership requests. You can use this tool to filter pending members by location and gender (it’s not yet clear if other filtering options are available), and then proceed to bulk-accept or decline based on the selected filter. It should be noted that filtering raises the possibility of excluding people that you shouldn’t; however, admins can get around this by looking more closely before rejecting.

 

Removed Member Cleanup 

 

Trolls are a huge problem for admins, especially when managing large groups on Facebook. With this tool you can now identify and easily delete history related to all removed members. Here’s what you can do:

  • Delete the member’s posts from the past seven days.

 

  • Delete the member’s comments from the past seven days.

 

  • Delete pending members invited by deleted members over the past seven days.

 

  • Block deleted members so they can’t access the group or see new posts.

 

Post Filtering 

Facebook has rolled out a new feature for group admins that is meant to aid in the management of content and members. One of the most common complaints from group admins has been a lack of access to metrics to gauge activity among members, and third-party tools have been used to fill this need, but Facebook now has a specialized solution. The new Facebook Group Insights feature will give group admins more access and control over the content being posted online and a better opportunity to enhance engagement.

This is a powerful tool for anybody who wants to track user interaction on their fan page and analyze page performance. By using Facebook Group Insights, you can determine the best time of day to post content, discover what type of content is most popular with your audience, and also get a key understanding of trends and behaviors.

 

Here’s an overview of how this new analytics tool works and how they can be useful for you. 

 

  • New members: this shows how many new members have been added over a period of time – and it also shows a percentage of growth.

 

  • Comments, posts, and reactions: this shows the total number of comments, posts and reactions, and
    compares that to the last period.

 

  • Top posts: a display of the most popular posts based on comments, likes, and views during a selected
    time frame. The admin can learn what made the posts successful.

 

  • Popular times: this is essential for knowing the best times to post content, including the day of the
    week when each post is most likely to be successful.

 

  • Age and gender: a breakdown of your group members based on gender – a tool that will influence the way you
    target, market, and influence the group.

 

  • Top contributors: a ranking showing the members who made the most contributions through posts and comments
    over a period of 28 days. This tool allows admins to recognize the most active members so they can be awarded or honored.

 

These are the main features:

 

Membership Request Filtering 

 

This is an important feature particularly for closed groups that receive a high number of membership requests. You can use this tool to filter pending members by location and gender (it’s not yet clear if other filtering options are available), and then proceed to bulk-accept or decline based on the selected filter. It should be noted that filtering raises the possibility of excluding people that you shouldn’t; however, admins can get around this by looking more closely before rejecting.

 

Removed Member Cleanup 

 

Trolls are a huge problem for admins, especially when managing large groups on Facebook. With this tool, you can now identify and easily delete history related to all removed members. Here’s what you can do:

  • Delete the member’s posts from the past seven days.

 

  • Delete the member’s comments from the past seven days.

 

  • Delete pending members invited by deleted members over the past seven days.

 

  • Block deleted members so they can’t access the group or see new posts.

 

Scheduled Posts 

 

This looks like a minor addition but its value is undeniable for admins. Group admins are now able to schedule posts for specific days as well as select the best time to post new content on their pages. It’s a useful feature especially now that we have Group Insights metrics that indicate what time of day the users are most active.

 

Group to Group Linking 

 

Do you have several groups that you manage? Admins can now link up their groups to be able to manage and recommend related groups to active members – which makes it more likely that a member of one group will join another. According to Facebook, this is only the start of their efforts to merge communities and sub-communities together. This feature is ideal for free and open groups but it may create confusion for premium groups if a member tries to join relevant groups that they aren’t paying for.

 

Members

 

This section is vital to maintaining group engagement. In order to encourage engagement and maximize opportunities, you need to be aware of the value of your most loyal members. Use this tool to maintain awareness of the top contributors in your group, and what they’re most interested in, with the goal of keeping them engaged. You will also be able to give them recognition and perhaps reward them for being active, which will motivate new members to engage. The Members section can also be used to analyze the demographics of your audiences, which will guide you in creating appropriate content.

 

We have some useful steps for individuals who are new to Facebook Insights: 

 

  1. How to Access Facebook Insights

 

Locate and click on the gear wheel on your Facebook Fan Page and select �View Insights’. This will give you a graph which is also the main dashboard. On this Insights dashboard, you will be able to see a number of things including the number of comments, likes, fans, and the number of people who are actively talking about your page.

 

  1. Sorting the Posts

 

Right below the Insights graph, you will be able to see your posts and information about how viral each post is. You can also sort the posts by specifying the type of content such as:

 

  • Photos

 

  • Videos

 

  • Links

 

  • Posts

 

  • Platform posts

This will help you to learn more about the success of each post so that instead of sifting through all your posts,  you can select the type and scroll down to a specific post. You will see the date and time the post was made, as well as the title, its reach, and the number of group members who engaged with the post. All this information will make it easier to know what type of content your audience likes, which in turn will
guide you to creating popular content that will increase your reach, branding, and traffic.

 

  1. Likes

 

When you click on the �Likes’ button you’ll be guided to a demographics chart that shows a number of things including the location of your audience and their age group. In case you need more information on a specific post, you can find out why some posts weren’t successful. The good thing about having demographic information of your group members is that it allows you to build personas of your audience – which is important when designing
home copy, landing pages, and general marketing messages.

 

  1. Reach

 

Its’ one thing to create good content for your Facebook page, but how much of that content reaches real audiences? You need to know who is actually talking about your page and how many of your fans are referring your page to others or sharing your content with their friends. You can use this section to see your page views, unique visitors, and you can also determine your reach in terms of paid searches, organic searches, and viral searches. The Reach tool will allow you to see the type of channels that are most effective so that you can focus on increasing the viral segments.

 

  1. Talking About This

 

This section will give admins information on valuable data, particularly who are talking about your page (including percentages and demographics of people in every age group). One thing you can gain from this is learning how your content trends over a long period of time. Perhaps your posts take time for resonating with people, which may be useful when organizing promotions and important initiatives.

 

Once you get through all the basics, it’s time to start taking advantage of the management tools on Facebook Group Insights. In this section, you’ll learn how to admin tools can help you establish a stronger presence and get your audience to engage.

 

#1. Use the Notifications Tool 

 

You have two options here for receiving notifications: post notifications (discussions), and notifications about new member requests. Make sure at least one of your group moderators or admins receives notifications about both, or have one person in charge of new discussions and another one in charge of member requests.

 

Watching your notifications helps you monitor discussions and moderate any anything that doesn’t belong. It also makes sure you accept new membership requests quickly so they can start engaging in your community.

 

#2. Qualifying Questions for Pending Members 

 

One way to improve the quality of engagement in your groups is to make sure that new members are people who genuinely like the topic. You can do this by asking a number of questions to pending members. To set up your list of questions, click on the three-dot button just below your group’s cover photo and select Manage Group. On the left there is a button called Select Member Requests; click on it and select Settings.

 

#3. Remove Problem Members 

 

If you have a problem with specific members such as spamming or harassment, you can remove them by clicking on Members in the left navigation and searching for a specific member. You also have the option of reviewing group members who have been flagged or reported to Facebook. If necessary, you can contact the member individually to discuss the situation before deciding to remove them from the group entirely.

 

#4. Improve Discoverability 

 

You can use the new group settings to add details about the group in order to establish a better community and also to make it easier for ideal members to locate the group more easily. Some of these new improvements include the option to add a group type to allow members to know earlier on what the group is about or what type of content to expect.

 

#5. Link to Your Facebook Page 

 

Apart from linking to other relevant groups, you should also consider linking to your official Facebook page as this will make it possible to post content on the group and comment on your Facebook page. Admins and moderators who manage your Facebook page also gain access to your group once you link up the two. It’s a unique tool that can be used by businesses to engage with the group directly from their official Facebook page as opposed to a personal profile of the group. In order for this to work, start by selecting your Facebook page before you create a new post in the group.

 

#6. Learn from Group Insights

 

Groups that have more than 250 members are given analytics which the moderator can use to check group activity. This feature allows you to view a ton of information including the following:

 

  • Growth details: you can see the rate at which your group is growing, and analyze both post engagement and
    member demographics.

 

  • Engagement details: this tool allows you to view insights into specific discussions on the group. It also
    shows you the number of posts made in a period 28-60 days (which varies based on
    your settings). Use this information to find out how fast your community is growing.

 

  • Download details: by clicking the Download Details link, you can get a comprehensive report that
    covers all your insights over the past 28-60 days. This report will cover everything from daily metrics, popular days, member demographics, popular contributors, and popular posts.

 

Facebook Group Insights gives you a plethora of information that will help you manage your group and expand your community while building your brand. The secret is to take advantage of this information to create something meaningful that will enhance engagement and give your audience a platform on which their voice is heard and listened to.

 

Being the brainchild of Facebook CEO Mark Zuckerberg, Group Insights is entirely dedicated to group admins and leaders who wish to create safe and supportive communities. As part of the company’s mission “give people power to build communities”, Facebook rolled out a host of features to assist admins in ideating and understanding the purpose of these types of communities.

 

To help keep your community safe from bad actors, use these tools moderate, build a cohesive community, and remove people who fail to meet your criteria or any individual who deliberately undermines your message. You now have a bunch of features that will aid you in monitoring and control the general direction of discussions on your group, which will go a long way towards creating a real community.

 

 

 

Links:

 

http://www.business-standard.com/article/news-ani/facebook-s-group-insights-feature-to-help-monitor-online-content-117062300587_1.html

 

https://techcrunch.com/2017/06/22/facebook-group-admin-tools/

 

https://www.socialmediaexaminer.com/facebook-groups-8-management-tools/

 

https://newsroom.fb.com/news/2017/06/our-first-communities-summit-and-new-tools-for-group-admins/

 

https://blog.kissmetrics.com/wp-content/uploads/2012/05/access-facebook-insights.png

 

https://cdn.yoast.com/app/uploads/2015/10/FB-005a-600×257.png

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This looks like a minor addition but its value is undeniable for admins. Group admins are now able to schedule posts for specific days as well as select the best time to post new content on their pages. It’s a useful feature especially now that we have Group Insights metrics that indicate what time of day the users are most active.

 

Group to Group Linking

 

Do you have several groups that you manage? Admins can now link up their groups to be able to manage and recommend related groups to active members – which makes it more likely that a member of one group will
join another. According to Facebook, this is only the start of their efforts to merge communities and sub-communities together. This feature is ideal for free and open groups but it may create confusion for premium groups if a member
tries to join a relevant groups that they aren’t paying for.

 

Members

 

This section is vital to maintaining group engagement. In order to encourage engagement and maximize opportunities, you need to be aware of the value of your most loyal members. Use this tool to maintain awareness of the top contributors in your group, and what they’re most interested in, with the goal of keeping them engaged. You will also be able to give them recognition and perhaps reward them for being active, which will motivate new members to engage. The Members section can also be used to analyze the demographics of your audiences, which will guide you in creating appropriate content.

 

We have some useful steps for individuals who are new to Facebook Insights:

 

  1. How to Access Facebook Insights

 

Locate and click on the gear wheel on your Facebook Fan Page and select �View Insights’. This will give you a graph which is also the main dashboard. On this Insights dashboard you will be able to see a number of things including the number of comments, likes, fans, and the number of people who are actively talking about your page.

 

  1. Sorting the Posts

 

Right below the Insights graph you will be able to see your posts and information about how viral each post is. You can also sort the posts by specifying on the type of content such as:

 

  • Photos

 

  • Videos

 

  • Links

 

  • Posts

 

  • Platform posts

 

  • Questions
  • All types of posts

 

This will help you to learn more about the success of each posts so that instead sifting through all your posts,
you can select the type and scroll down to a specific post. You will see the date and time the post was made, as well as the title, its reach, and the number of group members who engaged with the post. All this information will make it easier to know what type of content your audience likes, which in turn
will guide you to creating popular content that will increase your reach, branding, and traffic.

 

  1. Likes

 

When you click on the �Likes’ button you’ll be guided to a demographics chart that shows a number of things including the location of your audience and their age group. In case you need more information on a specific post, you can find out why some posts weren’t successful. The good thing about having demographic information of your group members is that it allows you to build personas of your audience – which is important when designing
home copy, landing pages, and general marketing messages.

 

  1. Reach

 

Its’ one thing to create good content for your Facebook page, but how much of that content reaches real audiences? You need to know who is actually talking about your page and how many of your fans are referring your page to others or sharing your content with their friends. You can use this section to see your page views, unique visitors, and you can also determine your reach in terms of paid searches, organic searches, and viral searches. The Reach tool will allow you to see the type of channels that are most effective so that you can focus on increasing the viral segments.

 

  1. Talking About This

 

This section will give admins information on valuable data, particularly who’s talking about your page (including percentages and demographics of people in every age group). One thing you can gain from this is learning how your content trends over a long period of time. Perhaps your posts take time for resonate with people, which may be useful when organizing promotions and important initiatives.

 

Once you get through all the basics, it’s time to start taking advantage of the management tools on Facebook Group Insights. In this section, you’ll learn how to admin tools can help you establish a stronger presence and get your audience to engage.

 

#1. Use the Notifications Tool

 

You have two options here for receiving notifications: post notifications (discussions), and notifications about new member requests. Make sure at least one of your group moderators or admins receives notifications
about both, or have one person in charge of new discussions and another one in charge of member requests.

 

Watching your notifications helps you monitor discussions and moderate any anything that doesn’t belong. It also makes sure you accept new membership requests quickly so they can start engaging in your community.

 

#2. Qualifying Questions for Pending Members

 

One way to improve the quality of engagement in your groups is to make sure that new members are people who genuinely like the topic. You can do this by asking a number of questions to pending members. To set up your list
of questions, click on the three-dot button just below your group’s cover photo and select Manage Group. On the left there is a button called Select Member Requests; click on it and select Settings.

 

#3. Remove Problem Members

 

If you have a problem with specific members such as spamming or harassment, you can remove them by clicking on Members in the left navigation and searching for a specific member. You also have the option of reviewing group members who have been flagged or reported to Facebook. If necessary, you can contact the member individually to discuss the situation before deciding to remove them from the group entirely.

 

#4. Improve Discoverability

 

You can use the new group settings to add details about the group in order to establish a better community and also to make it easier for ideal members to locate the group more easily. Some of these new improvements
include the option to add a group type to allow members to know earlier on what the group is about or what type of content to expect.

 

#5. Link to Your Facebook Page

 

Apart from linking to other relevant groups, you should also consider linking to your official Facebook page as this will make it possible to post content on the group and comment from your Facebook page. Admins and moderators who manage your Facebook page also gain access to your group once you link up the two. It’s a unique tool that can be used by businesses to engage with the group directly from their official Facebook page as opposed to
a personal profile on the group. In order for this to work, start by selecting your Facebook page before you create a new post in the group.

 

#6. Learn from Group Insights

 

Groups that have more than 250 members are given analytics which the moderator can use to check group activity. This feature allows you to view a ton of information including the following:

 

  • Growth details: you can see the rate at which your group is growing, and analyze both post engagement and
    member demographics.

 

  • Engagement details: this tool allows you to view insights into specific discussions on the group. It also
    shows you the number of posts made in a period 28-60 days (which varies based
    on your settings). Use this information to find out how fast your community is growing.

 

  • Download details: by clicking the Download Details link, you can get a comprehensive report that
    covers all your insights over the past 28-60 days. This report will cover everything from daily metrics, popular days, member demographics, popular contributors, and popular posts.

 

Facebook Group Insights gives you a plethora of information that will help you manage your group and expand your community while building your brand. The secret is to take advantage of this information to create something
meaningful that will enhance engagement and give your audience a platform on which their voice is heard and listened to.

 

Being the brainchild of Facebook CEO Mark Zuckerberg, Group Insights is entirely dedicated to group admins and leaders who wish to create safe and supportive communities. As part of the company’s mission “give people power
to build communities”, Facebook rolled out a host of features to assist admins in ideating and understanding the purpose of these types of communities.

 

To help keep your community safe from bad actors, use these tools moderate, build a cohesive community, and remove people who fail to meet your criteria or any individual who deliberately undermines your message. You now
have a bunch of features that will aid you in monitoring and controlling the general direction of discussions on your group, which will go a long way towards creating a real community.

 

 

 

Links:

 

http://www.business-standard.com/article/news-ani/facebook-s-group-insights-feature-to-help-monitor-online-content-117062300587_1.html

 

https://techcrunch.com/2017/06/22/facebook-group-admin-tools/

 

https://www.socialmediaexaminer.com/facebook-groups-8-management-tools/

 

https://newsroom.fb.com/news/2017/06/our-first-communities-summit-and-new-tools-for-group-admins/

 

https://blog.kissmetrics.com/wp-content/uploads/2012/05/access-facebook-insights.png

 

https://cdn.yoast.com/app/uploads/2015/10/FB-005a-600×257.png

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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