A major factor as to why your website or branding is not converting new customers is because you’re lacking in professional design.
When you look at all of the larger companies in the world, they all have one thing in common – exceptional design.
The fact of the matter is your brand needs to speak out to your customer in a way that resonates with them throughout the noise.
It is said that we receive 4,000 marketing messages a day from the moment we wake up to the moment we go to sleep. How is your brand fighting through this to get through to your potential customer?
You need to leverage branding and design for your small business. Branding and design allow your company to leave a mark in the loud economy. For example, when I say:
Coca-Cola, what color do you think of?
Amazon, what color do you think of?
Wal-Mart, what color do you think of?
I would imagine you were able to answer all of those without lifting a mental muscle because of the consistency with their branding.