Rapidly Growing Facebook Fan Page Likes in 2018
Every business want’s to know how to grow Facebook fan page likes in 2018. You can figure that the more fans you have on your fan page, the more likes and engagement’s your posts are going to get.
This is especially true since Facebook lowered the reach for business profile page’s down to 2-5% at the beginning of 2016.
According to Hubspot, Facebook did this because there is an oversaturation of business pages. With more content to show, the algorithm simply cannot handle all of the content coming from Facebook business pages.
So how can you effectively increase fan page likes so you don’t have to pay an arm and a leg on Facebook advertising?
Well, that’s what we’re going to be showing you today here at DeveloMark
How to grow your facebook fan page likes in 2018 without overspending on ads
To get more likes on your Facebook fan page you will need to be a little creative. The Facebook business manager gives you the option to pay for more likes. These likes should be people who are interested in your business and not random people across the world who would never have any type of interest in your Facebook Business Fanpage.
I am going to be sharing with you today 2 unique ways to grow your Facebook fan page using paid advertising and by doing a massive giveaway to get the attention of your audience. Growing your Facebook fan page likes is just a fact of staying in front of your target audience at all times. Luckily, the Facebook Like objective within ad manager allows you to do this.
Using paid advertising to increase your facebook fan page likes
This is by far the most popular way to grow your Facebook fan pages likes in 2018. In only two days, my personal Facebook profile Ruan M. Marinho was able to grow to 2,000 likes using paid ads:
Using this paid advertising strategy you can increase your page likes by thousands of percentages. Let’s go over this paid advertising strategy within Facebook to show you how you can grow your fan page.
Use a clear objective
The Facebook business manager gives you multiple options to grow your fan page, but which one is most effective?
Use the engagement option with the subcategory as page likes. This will optimize your Facebook ad to get more fan page likes. In order to grow your facebook fan page with more likes, you need to create a compelling ad and target the right audience.
When doing your targeting, try and have a voice to your current customers who just haven’t liked your page yet. This is easy to do because they will not have an issue doing it. A good example of a performing like ad is listed below:
As you can see the restaurant is upwards of 5,731 likes because of this strategy. Here are some tips when crafting your Facebook like ad:
Use a clear call-to-action
Notice we added, “press LIKE if”, this brings immediate attention to your customer and requires them to take action immediately. Depending on your industry you can even make claims
e.g “if you agree we have the best burger in town, ‘LIKE’ our page”
This will allow you to grow your Facebook fan page’s likes in 2018 with a little investment
target the right audience
This is very important. If you put a Donald Trump ad to Hilary supporters it is likely that your ad will not get likes. If you want to grow your Facebook fan page likes you need to target the right people.
This can be done in ads manager within Facebook’s advertising platform, Business Manager.
If we had a Yorkie’s sweater company, your targeting should look something like this:
This will likely give you a lower cost per click when growing your Facebook fan page likes in 2018. Using this strategy will get more likes and will allow you to scale your brand much faster than other routes.
Use your existing customer base
How to grow your Facebook fan page likes in 2018? Have your existing customers like your Facebook fan page. This is the easiest way and the most cost-effective way possible.
This can be made possible by simply asking your existing client base, or by advertising directly to them.
How can you advertise directly to them? Upload your email list through ads manager and create a custom audience.
Start with the audiences tab to navigate your way to “audiences” in Facebook’s Business Manager
When prompted, use “customer file” to upload or log in to your MailChimp account.
From here you have two options to use:
- Login directly to your MailChimp account
- Or upload your email list in the form of a .CSV files
Once this is uploaded or signed in to, you can advertise directly to your email list audience.
using giveaways to increase page likes
Another very popular way of growing your Facebook fan page likes is by using a giveaway. Giveaways bring a great deal of attention to your business and give you the opportunity to get maximum exposure. A great video we made is below on how to run a successful Facebook giveaway ad:
Once you get the likes and engagement you deserve you can start inviting the people who liked you ad to your fanpage.
Facebook has limited the number of people who see your reach and you should take note that the platform is now a “pay to play” platform.
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