3 Easy tips for clean on page optimization in 2018
Search Engine Optimization is a systemized process. You put some content on a website and then you kind of start hoping that it ranks. Little do you know that how you optimize your on-page content will really be the determining factor if you will outrank your competitors.
Google really likes clean, unique, and optimized content. It makes for a better user experience. Today I’m going to show you how we optimize DeveloMark’s content to rank at the top of the search engines. If you follow these steps, you will get high placement in the search engines.
So without further ado, let’s get into the 3 On Page Optimization Hacks You Need To Know In 2018:
1: Your word count matters
Google has recently indicated that with RankBrain, they will actually be able to tell how much content is actually on your page. For the most optimized pages, we recommend you use 1,000-2,000 words on a page or a blog post for best optimization.
Here are some of the reasons as to why longer pages rank higher in the search engines:
- There are more potential keywords your website will rank for
- More opportunity for additional backlinks and referring domains
- Your average session time will increase as your posts aren’t short enticing bounces
SEO used to be about putting minimal effort into the content and blasting that page with links. But the reality is, you don’t need many links to rank your content anymore.
Google is actually looking at user-experience rather than things that can easily be manipulated. Need to create better content? Check out our other article on how DeveloMark gets’s content ideas from multiple streams on the internet.
2: Using Infographics to win in 2018
If you’re thinking right now, infographics are dead- you’re wrong. In fact, infographics are alive and thriving. Infographics really give the user a reason to stay on your page – increasing your session time.
Ultimately, an infographic can give your website the following benefits:
- Reduced bounce rate as people love to read informative images
- Increased session times
- Beautiful content to satisfy Google’s Rank Brain
I realized this when Neil Patel did a podcast on this. Naturally, I decided to check it out. I created a page targeting the keyword, “YouTube SEO” and you know what I did? I included an infographic.
The results are outstanding shooting from the fifth page of Google all the way to the top in no time. In fact, we were able to do this without even sending our blog post one link.
Bottom line is, infographics are still relevant for anyone writing content or doing SEO for clients. It is one of those things that has always work and the fewer people do it, the more room there is for someone like yourself to overrank your competition.
3: YouTube Video embeds
Google owns YouTube and the video platform is growing faster than any other social medium out there. So why in the world are SEO’s not adding video embeds to their content?
It’s actually quite simple, people don’t like writing content and then creating videos about it. But hopefully, this will motivate you. Below is a chart from Statista displaying user growth on the YouTube platform:
Find more statistics at Statista
With the user base growing, Google is now in the position to show more ads on their platform.
With Google being aggressive in showing it’s video content, do you think it’s safe to say that they will reward website/blog users for embedding videos on their content?
I decided to test this theory out and embedded a video on to my page we referenced before, “YouTube SEO“. I created a video titled “YouTube SEO 2018” and simply embedded it in my content:
By doing this, Google now has a double verification that my page is about YouTube SEO, so naturally, they will promote my content more than those who have the measely on page optimization that will not rank you first in the search engines.
SEO is changing and you as a marketer needs to stay ahead of the curb. Google has mentioned a million times that content will outperform everything else in the coming years. They’ve proved this one million times by penalized websites for having:
- Duplicate content
- Over-optimized content
- The EMD update (penalizing websites with low-quality content on an EMD)
Going forward I encourage you to keep your content top notch. You will have a step over your competitors and will eventually outrank them.
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