Real Estate SEO: 20 Ways To Get Seller Leads Fast

The beauty of real estate SEO is that it works.
A study from NetMarket Shares states that Google now makes up 79% of the internet’s traffic on a desktop. Because of this, buyers and sellers are actively searching through the search engine to fulfill their needs.

Unlike other paid advertising strategies most realtors use, such as Facebook ads, Google AdWords, and direct response marketing – SEO works better.

Why? The simple reason is due to search intent. A simple search such as “real estate agent near me” could be your next deal. Furthermore, it could be your next few deals. So if you’re currently an agent/broker who is struggling to get more seller leads, please see 20 ways to optimize SEO for real estate websites to get more qualified seller leads. 

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Desktop Traffic from Google Search

20 Real Estate SEO Tips You Can Use Today

(only do these things if you need more clients)

Unlike other paid advertising strategies most realtors use, such as Facebook ads, Google AdWords, and direct response marketing – SEO works better.

Why? The simple reason is due to search intent. A simple search such as “real estate agent near me” could be your next deal. Furthermore, it could be your next few deals. So if you’re currently an agent/broker who is struggling to get more seller leads, please see 20 ways to optimize SEO for real estate websites to get more qualified seller leads. 

Create A Website Using WordPress

WordPress also allows you to install plugins that are necessary for SEO. Some of these plugins include:

Yoast SEO
All in One SEO Pack

Add An SSL-Certificate On Your Website

Google recently announced that the security of a website has a major ranking factor/signal in Google. The reason being is that if your website is not protecting customer information it is not trusted in Google.

If you’re using WordPress, you can easily install a plugin like Real Simple SSL. The Real Simple SSL makes it super simple to convert your site over to a secured website.

Alternatively, you can contact your host or your domain provider like:

  • GoDaddy
  • NameCheap
  • BlueHost
Really Simple SSL

To convert your site over for you. We’ve seen that most SSL Certificate transfers cost around $60-$90, but the rewards are more than worth it. As a real estate broker, you want people to feel safe on your website. Start by adding an SSL certificate to jump-start the process.

Research Your Competitors

Real Estate SEO has always been a data-driven approach. Because of this, it’s easy to tell what it takes to beat a competitor. To get started, use a free SEO auditing tool like Neil Patel’s.

In the tool, you can quickly analyze your competitors by simply putting them into Neil’s tool. Some important things to note:

  • Neil’s tool analyzes data but it is not 100% accurate
  • You can analyze up to 4 competitors
  • The tool is completely free so you don’t have to spend any money on it

Unlike most SEO tools, such as ahrefs, SEMrush, Leapfrog – Neil Patel’s SEO Analyzer is a completely free tool to use. There is no longer a need to spend upwards of $300 per month on an SEO auditing tool.

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Create a Local Keyword List

After you read this post you will get seller leads from your local area. In fact, a statistic shows that 50% of search queries are four words or longer. This generally means that people are no longer searching “short tail” keywords such as:

“real estate”, they are instead searching for keywords like “real estate in Bristol CT”.

Because of the longer tail keywords, you’re going to have to optimize your brokerage site for this. My favorite strategy is to use a tool like Long Tail Pro. Long Tail Pro allows you to enter in a “broad” keyword you’re going for and spits out to you a list of keywords with 4 or more words in them.

This is great to know because now you know which keywords people are searching that are more than just 2 words.

Start by writing down these keywords on a list so you can understand what you need to optimize your website for. I recommend using an excel spreadsheet to start out with but you can also use paper and pen the old school way.

keyword expansion list

Optimize Your Google My Business Listing

Google My Business often speaks for itself, your business needs to appear in the Google maps. A statistic shows that people who do a local search, often visit or call the top business within 24 hours.

Those searchers could be looking to sell their home, buy a home, or inquire about real estate. In fact, most local calls come from Google My Business. So how exactly can you optimize a Google My Business for real estate SEO? 

Start By Verifying Your Google My Business Listing 

If you haven’t already, start by listing your business in Google. You can do this by visiting google.com/business. From there, click on the “start now” button and verify your listing.

Right after you verify your listing, Google will send you a postcard to verify your address. Verify your address and you will immediately be placed in the Google maps.

Optimizing Your Google Maps For Real Estate SEO 

Now that your Google My Business is set up, you now need to optimize it for full SEO. Here is how you can start:

  • Fill out all your details – name, address, details, phone number
  • Input images into your Google My Business such as inside, outside, exterior, and teammates
  • Start a local review generation campaign – the more reviews the more clicks you get

By following these steps, you should enjoy higher rankings in the Google maps. You can also add videos to your Google My Business to get more brand awareness.

If you’d like to watch a full tutorial for Real Estate SEO regarding Google My Business, watch the video below:

Get Your Brokerage On Popular Directories

One of Google’s major ranking factors is how consistent your information is across the web. Google looks at consistency by looking at Name, Address, and Phone Number. You should strive to have those consistent throughout the web.

A great way of doing this is by using paid software like YEXT and Moz Local. YEXT and Moz Local allow you to check and see which of your directories you:

  • Have not been placed on yet
  • Inconsistent listings with the wrong NAP information (name, address, phone number)
  • Duplicate listings (listings that have been verified more than one time)

By using a tool like this you can quickly and easily fix this to ensure you’re properly ranking in Google. You can also check your competitors with this tool to see how much it would take for you to outrank your competition in Google.

Use Schema Mark Up To Get Site Links

Have you ever seen those really cool looking websites that have “links” in the search results? Those are called site links. Site links occur when a website has a clear-cut schema markup.

Site links have very clear benefits in Google’s search engine, those being:

  • Higher click through rates
  • More visibility in Google because of a larger display
  • Large authority in Google compared to other websites

Adding schema mark up can be done by visiting Schema.org – here you can get a custom code for your website so you can start showing your site links when people do popular searches such as “real estate agent near me”

ACME Home Cleaning offers a variety of services in Massachusetts, including:

  • House cleaning
    • Apartment light cleaning
    • House light cleaning up to 2 bedrooms
    • House light cleaning 3+ bedrooms
  • One-time services
    • Window washing
    • Carpet deep cleaning
    • Move in/out cleaning

<div itemscope itemtype="http://schema.org/Service">
<meta itemprop="serviceType" content="Home cleaning" />
<span itemprop="provider" itemscope itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">ACME Home Cleaning</span>
</span>
offers a variety of services in
<span itemprop="areaServed" itemscope itemtype="http://schema.org/State">
<span itemprop="name">Massachusetts</span>, including
</span>
<ul itemprop="hasOfferCatalog" itemscope itemtype="http://schema.org/OfferCatalog">
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/OfferCatalog">
<span itemprop="name">House cleaning</span>
<ul itemprop="itemListElement" itemscope itemtype="http://schema.org/OfferCatalog">
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/Offer">
<div itemprop="itemOffered" itemscope itemtype="http://schema.org/Service">
<span itemprop="name">Apartment light cleaning</span>
</div>
</li>
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/Offer">
<div itemprop="itemOffered" itemscope itemtype="http://schema.org/Service">
<span itemprop="name">House light cleaning up to 2 bedrooms</span>
</div>
</li>
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/Offer">
<div itemprop="itemOffered" itemscope itemtype="http://schema.org/Service">
<span itemprop="name">House light cleaning 3+ bedrooms</span>
</div>
</li>
</ul>
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/OfferCatalog">
<span itemprop="name">One-time services</span>
<ul itemprop="itemListElement" itemscope itemtype="http://schema.org/OfferCatalog">
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/Offer">
<div itemprop="itemOffered" itemscope itemtype="http://schema.org/Service">
<span itemprop="name">Window washing</span>
</div>
</li>
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/Offer">
<div itemprop="itemOffered" itemscope itemtype="http://schema.org/Service">
<span itemprop="name">Carpet deep cleaning</span>
</div>
</li>
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/Offer">
<div itemprop="itemOffered" itemscope itemtype="http://schema.org/Service">
<span itemprop="name">Move in/out cleaning</span>
</div>
</li>
</ul>
</li>
</ul>
</div>

<div vocab="http://schema.org/" typeof="Service">
<meta property="serviceType" content="Home cleaning" />
<span property="provider" typeof="LocalBusiness">
<span property="name">ACME Home Cleaning</span>
</span>
offers a variety of services in
<span property="areaServed" typeof="State">
<span property="name">Massachusetts</span>, including
</span>
<ul property="hasOfferCatalog" typeof="OfferCatalog">
<li property="itemListElement" typeof="OfferCatalog">
<span property="name">House cleaning</span>
<ul property="itemListElement" typeof="OfferCatalog">
<li property="itemListElement" typeof="Offer">
<div property="itemOffered" typeof="Service">
<span property="name">Apartment light cleaning</span>
</div>
</li>
<li property="itemListElement" typeof="Offer">
<div property="itemOffered" typeof="Service">
<span property="name">House light cleaning up to 2 bedrooms</span>
</div>
</li>
<li property="itemListElement" typeof="Offer">
<div property="itemOffered" typeof="Service">
<span property="name">House light cleaning 3+ bedrooms</span>
</div>
</li>
</ul>
<li property="itemListElement" typeof="OfferCatalog">
<span property="name">One-time services</span>
<ul property="itemListElement" typeof="OfferCatalog">
<li property="itemListElement" typeof="Offer">
<div property="itemOffered" typeof="Service">
<span property="name">Window washing</span>
</div>
</li>
<li property="itemListElement" typeof="Offer">
<div property="itemOffered" typeof="Service">
<span property="name">Carpet deep cleaning</span>
</div>
</li>
<li property="itemListElement" typeof="Offer">
<div property="itemOffered" typeof="Service">
<span property="name">Move in/out cleaning</span>
</div>
</li>
</ul>
</li>
</ul>
</div>

<script type="application/ld+json">
{
"@context": "http://schema.org/",
"@type": "Service",
"serviceType": "Weekly home cleaning",
"provider": {
"@type": "LocalBusiness",
"name": "ACME Home Cleaning"
},
"areaServed": {
"@type": "State",
"name": "Massachusetts"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Cleaning services",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "House Cleaning",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Apartment light cleaning"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "House light cleaning up to 2 bedrooms"
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{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "House light cleaning 3+ bedrooms"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "One-time services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Window washing"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Carpet cleaning"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Move in/out cleaning"
}
}
]
}
]
}
}
</script>

Leverage Google Reviews

Now that you’re on the maps, you may want to start leveraging Google reviews. Here is a pro tip, ask every customer you associate yourself with to leave you a Google review. You can do this easily by creating a review link from your website.

The review link will allow anyone who clicks on the link, to leave you a review. Making it much more time efficient for you. To do so, just follow this link: https://www.grade.us/home/labs/google-review-link-generator

Grade.us gives you an easy way to create this review generation link for free. You can also check them out if you want to create a local review generation campaign. Their tool allows you to access their reputation management software. This software allows you to add an image to your web pages asking your customers to review you.

video in your posts for real estate customers

Ruan has been an amazing help to growing my business. After we started working together, I can attest to my sales increasing by almost 25% this month alone. He and his team are incredibly knowledgable about the things they do and they’re always willing to help. Shout out to his guy Tom for being on top of LinkedIn. Rock on guys!

Craig M.

Web Designer, CAM Marketing Group

Embed A Video Into Your Content

One of Google’s major ranking factors is user experience.
Because of UX’s newly found importance in 2018, how can you leverage tools available to you to increase this metric?

Well, UX looks at a few things such as:

  • Bounce rate (how often someone clicks off of your website)
  • Dwell time (how long someone stays on your website)
  • Click rate (how many pages that person clicks throughout sessions)

Unlike other SEO strategies, there is no way to manipulate this. But, there are a few ways you can get someone to stay on your website. And the video is one of them. Consider creating a video on your homepage to introduce your brand when a new visitor comes to your website.

Because of the video, the user is enticed to stay on your website is they are likely to watch the video embedded.

To Create A Video Embed – Follow These Simple Steps 

If you’re brand new to video embeds, you can follow these simple steps to get a video embedded onto your website:

upload content to youtube or vimeo

Upload the video to YouTube.com

share content to social networks

Once uploaded, click on the share button

embed your video into a post

In the share, click the embed options

You’ll now have a long code that you can embed onto your website.

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Join Us

Add your Keyword into your Title

Your “title” is the text that shows someone types in a keyword and your listing displays in the search engine. The title will be the overlaying text at the top of the listing. The title of your real estate website has a major importance in the search engines because that is the first thing Google reads.

Moreover, your title is important because it has a direct impact on how visitors click through to your website.

For example, which title would you click on after typing in “real estate near me”?

Example 1: Real Estate Agent NYC

Example 2: Premier Real Estate Agent NYC | Free Market Analysis

You would likely click on the second example, why? Because it offers more information yet it still includes the keyword into the title. This is great because not only did we use our target keywords, but we also included words like “Premier, FREE, Market Analysis”, causing a higher click-through rate.

keywords in your title image

Add Your Keyword Into Your META Descriptions

The META description is the short description of what the page is about when you complete a localized search. For example, if you were to search “real estate agents near me”, directly under the Title, you would be presented with a META description.

Your META description should be anywhere between 100 – 300 words. Google recently announced snippets in search are going to be longer. Although they are allowing it, we still recommend 100 – 300 words.

Make sure to include your keywords in your Meta, and also make sure it looks natural. Google doesn’t like over optimization one bit. To make it look natural, try something like this:

keywords in your meta description

Add your Keyword In Your <H1> & <H2> Tags

Your Heading 1 tags are the large bold title tags that appear on your website. The importance of these tags is endless as they hold a massive weight in the way Google reads your website.

When Google’s crawlers go out and scan websites, the first thing they look at is your <H1> tag. Luckily, WordPress makes it very easy to insert these tags and you don’t have to be a coder to do so.

Here are a few guidelines to have before adding in your <H1> tag:

  • Include your keyword as far left as possible
  • Make the heading readable and less manipulative
  • Make sure your heading is around 60 characters

By following these simple steps, Google can easily understand what your website is about.

Although there is a heading one tag, there are also <H2> tags. The H2 tag reads smaller than the heading one tag but plays as an important ranking factor within Google. You need to ensure your heading 2 tag reads normally as your heading 1 tag does.

But please be aware, do not use the same keyword in both of the tags. Since Google’s Penguin update, you should not over optimize your content. We recommend you add some synonyms or LSI’s – which are words similar to your keyword.

For example, if we were targeting the keyword, “real estate agent” – an LSI of that keyword would be “real estate broker”. You can see the similarities in the context and it will help you get higher search engine rankings. After Google’s “Rank Brain”, Google now has an artificial intelligence that can understand what your content is all about even if you don’t add in the keyword.

keywords in your heading tags

Use Alt Tags in your Images

Because Google is a robot, it cannot see and comprehend your images. Because of this, you need to tag your images with the appropriate thing you’re trying to rank for. In failure to do so, Google will not understand what it is your image is referencing to.

If you’re using WordPress, this is very simple to do. You simply click on the image you want to add an alt tag to and add it.

You should be adding your target keyword into your alt tag: this way there is a way higher chance, that you will start ranking for that keyword.

It’s also a good strategy to check and see what your competitors are using as image alt tags. You’ll likely find that most of your competitors are not even using alt tags in their images. To check your competitor’s alt tags, you can simply use a paid software like Screaming Frog as we mentioned before.

alt text for images

Write Informative Blog Content to your Website

Blogging is the lifeblood of SEO, it adds more relevance and keywords to your website. In general, the more you blog about your topic; the more keywords you will rank for.

But the question arises, what exactly should you blog about? You can always start your search for topic ideas using a paid tool such as BuzzSumo. BuzzSumo allows you to enter a keyword and do some research on what articles tend to rank the best in Google.

After your findings in BuzzSumo, create a piece of content that is much more valuable than the content you find. In doing so, you’re not just blogging on a random topic or article.

The best part about BuzzSumo is that you can quickly see who it is that shared their article. So if you want to leverage your article for more social shares and backlinks, you can simply do a search to see who has shared that article in the past.

Create In-Depth Pages Based on your Target Keywords

If you’re targeting multiple keywords, it is a best practice to create pages based on your keyword list. For example, if you’re targeting the term “real estate agent Miami”, you might want to create a page that looks like this:

www.website.com/real-estate-miami 

By doing so, Google will know exactly what your page is about rather than trying to stuff a bunch of things on the home page. But before doing so, it is important to recognize that your pages have to be heavy with content. Google loves ranking pages with long-form content, so when you’re creating your pages – make sure you:

  • Add 1,000 words of text
  • Use images with the proper alt. tags – in this case, “real estate Miami”
  • Create an infographic for your page to enhance the user experience
  • Embed a video so your visitors can get a feel for you

Usually, SEO campaigns will target a certain amount of keywords, whether that may be 10 – 15 words – you should be creating pages for each and every keyword. But please note, if you’re creating multiple pages, make sure you’re not using the same term as we referred to keyword cannibalization before.

Share Your Website on Popular Social Channels

When your website is shared throughout social media, it gives Google a sense that your website is popular. By doing so, your website gets ‘s more traffic, more eyeballs, and higher rankings.

One of the easiest ways to doing this is to use BuzzSumo once again. You can quickly find people who are willing to share your content if they’ve shared real estate content in the past.

Politely reach out to them, and ask them if they would kindly share your new blog post on social media. Repeat this process with every post and page so you can get social visibility with your content.

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