Managing Your Businesses Reputation Online
With the internet age, it has become so easy for a business’s reputation to be destroyed online. With websites such as Yelp, Google business, and Facebook – it has never become easier for someone to leave something negative about your company online. Because of this, you must protect your name with your best effort. The DeveloMark team helps you accomplish this by:
- Creating good press about your business
- Adding SEO content onto your website to protect your brand name in the search results
- Using a solid review generation system custom tailored to your business
The reality is, bad things are going to come up about your business regardless if they are true or not. To avoid this, DeveloMark recommends you start generating reviews before the event of a crisis happens. There is nothing worse than a business with a low start review on review sites. Regardless of the bad news is true or not, a strategic local SEO campaign can no longer rely on good content, on page SEO, and directories. You now need to manage your brand’s reputation online, if you’re currently interested in learning more – click the button below:
SEO & digital marketing agency
MEET YOUR NEW MARKETING TEAM
WHAT WE DO
PAY PER CLICK MARKETING
SEARCH ENGINE OPTIMIZATION
RESPONSIVE WEBSITE DESIGN
Nearly 95% of shoppers read online reviews before making a purchase from a business. This is a statistic that you cannot ignore in 2019. Your marketing efforts can easily become ineffective if your brand is not represented correctly online. Using reputation management software, the Develomark team create a program for your business to generate more high quality reviews to build trust.
GOOGLE LSA MARKETING
Depending on your vertical the Develomark team can implement a Google LSA ad campaign to raise awareness when someone makes a search. If you’re not familiar with what a Google LSA ad is, you can learn more by watching this video on LSA ads and how they work. For now they are only available for home services businesses such as Garage Door Repair etc.
An average business can make $2 for every $1 spent on digital advertising. Where your customers are searching, you should be advertising. Using social media and Google’s display ads, the Develomark team can implement a retargeting campaign to show your potential customers ads where they need to see them.
How long does it take to rank?
Rankings are dependant on keyword difficulty, Keyword difficulty is a score based on 0 – 100 to determine a markets competiton. For example, the keyword “new york SEO” has a difficulty of 58 according to ahrefs (a popular SEO tool to measure KD). If your business is targeting a keyword with a score of 80, it will take longer to rank than a keyword that has a KD of 9. Your best option is to contact us to view our approach on ranking your keyword specifically.
Will you put me in a contract?
Once you contact us we will immediately conduct an audit of how well you’re performing on the organic search. Based on what our team see’s, there will be a scope of work laid out for your viewing that outlines the time and budget needed to rank for your keywords. Usually, we place our clients into agreenements as SEO is not a one month and done solution. The only time we don’t use contracts is when we’re doing a one time optimization for a given website.
How does your pricing work?
Our pricing is based on the hours it takes to get the keyword placement. This ties back to understanding how keyword difficulty can affect SEO rankings. For a keyword such as “new york SEO”, we would charge more than for a smaller keyword such as “new york seo marketing agency”. This is because going for keywords with more competition takes more time and much more production than a keyword with low difficulty.
Whats your approach for SEO?
Our approach varies depending on the type of business you are. But regardless of your business, we get the work done by focusing on creating high qaulity relevant content, updating your content regularly, creating click-worthy title tags and meta tags, using image alt tags, focusing on website speed, and having link worthy content. With these suggestions it is safe to say you’ll see positive movements regardless of the industry.
Do I pick the keywords?
When we launch an SEO campaign we always ask you what keywords you want to rank for. Once we have that set list of keywords, we can then determine other keywords that fit well with your brand authority. Targeting keywords all comes down to what the user is trying to accomplish after they make that search. We can also use tools to find keywords that are being searches the most in your local area or throughout the world.
Will you write the content?
Yes, if you don’t have existing website content for us to optimize we will do it for you. Our SEO strategy is also a content marketing strategy. Using a team of highly skilled writers we can create content that represents your brand and what it stands for. We specialize in writing articles that are 100 – 10,000 words long all in efforts to rank for a specific keyword. If you already have content, we then optimize your existing content to make sure it gets impressions in the search.