Marketing A Bail Bonds Company 

When marketing a bail bonds company, it is important that you understand more about them. One thing is for sure, there are a ton of people searching Google right now for a bail bonds company. Because of this, you need to know what the best (SEO) search engine optimization practices to get you more leads for your bonds agency.

Understanding Local Bail Bonds SEO 

bail bonds search engine optimization Bail bonds are something that everyone looks to Google for. Think about it, if a loved one has been arrested, where do you look to call for a professional bail bondsman? Most people will look in the Google search results.

As a bail bonds company, you should become familiar with search engine optimization. But what is search engine optimization and where can you start?

Start By Listing Your Business In Google 

This has to be the easiest way to stary. Local SEO starts with Google maps. When you do a search in Google such as “Dallas Bail Bonds” you quickly notice a few things about the first organic results bail bonds marketing


You’ll notice that the top results are all organic. But the top, the top result is a paid Google AdWords.

Google AdWords Get’s A Lower Click Through Rate 

The reason why SEO is so important for bail bonds companies is that Google AdWords only get’s about 30% of the clicks in the organic search engine. According to a Google heat map, the first three results get about 50% of the clicks.

google seo heatmap for bail bondsman

Image by SEO Consulting Kenya

The bottom of the line is we as customers don’t trust advertisements but we trust the organic search results. It’s a psychological thing because we as people see advertising as desperate.

But so many bail bonds companies firmly believe that it is difficult to rank organically in the Google maps. But here are 3 easy ways you can rank organically in the Google maps – so when someone searches a keyword like “Bail Bonds near me”, you rank at the top of Google without a problem.

Ranking In The Google Maps As A Bail Bondsman 

Now that you have some clarity on bail bonds marketing, let’s get you some actionable steps that you can take. The first thing you absolutely need to do is verify your Google My Business listing.

Start by heading over to Google my business and click on the “start now” option.

local map seo bail bonds companies From there you will be brought to a page to verify your business address. Here are some crucial points to note:

  • Always use the same NameAddress, and Phone Number when doing any directory
  • Check your other listings to make sure your NAP details are correct
  • Verify a new listing for each and every location you open

verifying your Google my business listing


The moment you enter your business details, you’ll be sent a postcard from Google instructing you on how to set up your Google my business listing. Enter the code into your Google My Business and you should now have a map listing.

Optimizing Your Google My Business Listing 

Now that your business is in Google, you can now optimize it. Watch this short video to understand how to optimize your Google My Business listing for a Bail Bonds company

Here are some optimizations that should allow you to rank higher in the Google maps:

  • Add clear images of your business inside and out
  • Add in your “file tags” of your image a description of what the image is
  • Start generating local reviews for your bail bonds agency

Your best practice when going about review generation is to ask each and every customer that you bail out to leave a review in Google my business.

Please Note: it is incredibly powerful for SEO if your clients add an image to their review.

Generally speaking, the more reviews you get – the higher you will rank in Google maps. But this is not always true, it is all about how consistent you look in Google maps. There have been hundreds of occasions where businesses rank higher in the maps with low star reviews.

Google will know if you’re leaving a review fraudulently and they will penalize these actions by lowering your map listings.

Bail Bonds Advertising: Where To Start 

If you’re working on SEO and want to get an immediate pick up in traffic – you might want to consider bail bonds advertising. Furthermore, exploring popular options such as Google AdWords, Facebook, Radio, Television etc

But as we said before, the best place to market a bail bonds agency is within Google.

Google Adwords Marketing For Bail Bondsman 

Google Adwords is a great place to start for a few reasons:

  • It is instant traffic for your bonds agency
  • It’s keyword driven, people type in “bail bonds near me” your AdWords listing appears
  • Adwords provides a ton of data for you to continually optimize your ads

So how exactly can you get started in Bail Bonds Advertising? Start by creating a Google AdWords account.

Create Your Google Adwords Account Here:

Once you’ve created an account, you’ll see a dashboard that looks like this:

bail bonds advertising This is the home page of Google Adwords where you can see your dashboard and current campaigns. To help you understand some of the terms used in AdWords, you can see terms listed below for:

Impressions: How many times Google showed your bail bonds ad in their search engine

CPC: Cost-Per-Click, how much did it cost you for someone to click on your ad. This number is calculated by impressions/click rate. The lower your click-through rate in Google Adwords, the higher your cost per click.

Keyword Explorer: A free tool proved by Google AdWords so you can see which keywords you want to pick. This tool is also great because it shows you the average cost per click for those keywords. You can access the tool here:

Watch this video to understand how to use Keyword Explorer

Once you’ve picked the right keyword to target, you can then create a campaign. You can also learn more about Google AdWords by becoming a Google partner. You can become a Google partner by clicking on the link below:

Although there is no advertising benefit to becoming a partner, you will learn the ins and outs of Google AdWords making your bail bonds campaign much more profitable.

Facebook Advertising For Bail Bondsman 

Bail Bonds advertising has many avenues, if Google AdWords is not your thing – take a look at Facebook. Facebook marketing is a hot topic in 2018, especially because there are now 2 billion Facebook users actively using the platform. Furthermore, Facebook’s app is the most opened app in the application store in popular cellphones.

With that being said, how can a bail bondsman properly advertise on Facebook without paying an arm and a leg? First, you need to start with understanding Facebook advertising.

At the core, Facebook advertising for bail bondsman starts at

Here you will find the back end of Facebook where you can manage your fan page and advertising

bail bonds facebook advertising

The image above shows you the dashboard behind Facebook’s business manager. This allows you to see your:

  • Results
  • Reach
  • Impressions
  • Cost Per Result
  • Amount Spent

And much more data on your Facebook ads campaigns. This would be your first step in Facebook marketing. Other than that, let’s go over 3 important steps to take when marketing on Facebook 

1. Set Up Your Facebook Business Page 

The most important first step is to set up your Facebook Business Page. Your Facebook business page is a great place to start. You want to optimize your Facebook Business Page by doing the following:

  • Adding a properly sized profile picture
  • Use a clear cover photo or video
  • Add your business description to your business page
  • Pin a post to the top of your business page

These are the simple basics of setting up a business page – taking time in your set up can lead to higher conversions and phone calls to your bail bonds agency.

2. Understanding Your Target Market 

Who are you marketing to? This is the question you need to ask yourself before setting up a Facebook ad. Most bail bonds companies will completely ignore targeting on Facebook and wing it.

One our favorite reasons to advertise on Facebook is because of the targeting options they give you. On Facebook, you get the option to target based on:

  • Age
  • Income
  • Demographics
  • Interests
  • Buying Behaviors

Furthermore, you can do retargeting. Retargeting basically allows you to show ads based on people who have visited your website. This means that if someone comes to your website after searching “Bail Bonds Waterbury CT” you can then show them ads on Facebook.

Here is an illustration as an example. People come to your website, and you can show them ads in the near future:

Facebook retargeting for bail bonds comapaniesThe reason we find this strategy to be so powerful is that if they were already on your website through search, it is likely they will come back to your website from Facebook.

Not only is this good for brand awareness, it is also optimal for conversions.

3. Create A Compelling Ad Creative On Facebook 

Once you’ve set up your Facebook fan page, you’re now ready to launch your very own Facebook ad. The creative becomes very important. The creative is the design of your ad and generally what people see on Facebook.

Below is an example of a Facebook ad provided by a bail bond company in Dallas Texas:

the perfect facebook ads creative

The perfect Facebook advertisement will be clean and clear to the user. You may also want to blend in some news, topics, and current events for your marketing strategy. We have found that these pieces of content work best for most bail bonds companies:

  • Company news
  • Positive public relations
  • New employees
  • Videos

You want to share positive information on Facebook. There are so many more ways to advertise on Facebook and we always recommend to check out the Facebook blueprint to learn everything about Facebook advertising.

In Conclusion 

Bail Bonds marketing does not have to be difficult. If you have a healthy mix of organic and paid search, you will get more bonds and more calls.

The bottom line is people who are in a sticky situation are going to Google to search for a fix to their problems. For your brand to survive, you must be active in the search engines. Although SEO is not bail bonds advertising, you can use Google AdWords and Facebook advertising to get more immediate results.

Want to start with your bail bonds marketing/advertising? Contact us today to increase your phone calls and brand awareness. DeveloMark is a premier Connecticut Digital Marketing Agency specializing in search engine optimization, PPC, social media marketing, and video engagement advertising.

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