10 advanced youtube SEO tips in 2018 to help you rank #1

Have you ever wondered how important Youtube SEO is? Think about the last time you watched a YouTube video, it was probably today. YouTube reached more than 1.3 billion users in 2017.

Here are some of the major milestones YouTube hit in 2017:

 

youtube seo 2018

A graphic on the massive YouTube ecosystem on Neilpatel.com

With that being said it has become the second most powerful search engine in the world.

Behind it’s bigger sister, Google, search engine optimization for YouTube works very differently.

As you can imagine YouTube is different because the platform is very visual as opposed to Google which is very keyword rich.

Youtube SEO is all about the video you put up and how people react to it. So, let’s dive into YouTube SEO

 

 

youtube SEO in a nutshell

Because the platform is very visual friendly, there is eight search engine optimization factors Google looks at when ranking a YouTube video. After a long study of analyzing 1.3 million YouTube videos, Brian Dean and his team over at backlinko have come up with 8 important YouTube SEO factors that separate the weak videos from the strong.

Here’s what Brian Dean and his team discovered after analyzing over 1 million videos:

Youtube Video SEO Ranking Tips Search Engine Optimization YouTube Search Engine Optimization For YouTube In 2018SEO YouTube ranking factors 2018View count for YouTube Search engine optimizationSEO YouTube 2018

YouTube Search Engine OptimizationsSEO Youtube algorithm

Search engine optimization for youtube channels

Breaking youtube seo down:

So for a smaller YouTube channel, the infographic above can be very helpful. So we look at YouTube SEO in 2018 with these core ranking principles based on extensive data performed by multiple Search engine optimization agencies and bloggers.

Furthermore, any channel can succeed on YouTube in 2018 just following these principles. So, let’s look at how video seo can drastically increase your YouTube rankings:

The 10 hyper-successful youtube seo tips in 2018 and how to use them

So what are the top ten YouTube search engine optimization tips for 2018? And how can a small-time YouTube channel like yourself use these tips to grow your YouTube channel?

1. proper tags for youtube seo in 2018

This may be the most obvious Youtube ranking factor that you can implement immediately. Tools like Vidiq and Tubebuddy allow you to see your tags and how they line up with your video.

Your goal should be to line up the tags with your titles and descriptions in your YouTube video.

An example of tags being used properly for Video SEO is shown below.

I want you to first pay attention to the title of the YouTube video

Youtube title

As you can see there are some tags you can use based on the title of the YouTube video.

So what tags should you choose? Well, take a look at the tags we used for this video

Each and every tag includes a keyword that was used in the title. Therefore, YouTube uses your optimized video to rank for the keywords listed above.

An example would be if I were to type in one of my tags, “influencer marketing for beginners 2018” and here are the YouTube search results for that tag

Video SEO ranking factors

We contain the first search result because of our tag and title placement. Using the right tags will give your video a better ranking on YouTube.

 

2. Competitor titles for youtube seo 2018

Tags are very important for search engine success, but they aren’t relevant unless you could come up with some hot topics and trending keywords.

There are many tools people use to do YouTube keyword research, I am going to show you a different way to find some winning video titles to get you ranked on YouTube.

Spying on your competitors

This has to be the best way to come up with winning video titles. A quick look at your competitors YouTube channel will tell you their best videos.

What you want to do is pull up a competitor’s YouTube channel and sort the video views by view count:

Youtube video seo ranking

This simple search should give you an idea of their best-performing videos.

As you can see, for Mr. Alex Becker his best performing YouTube videos include something about making money as a young kid using the internet.

This is very eye-opening for my channel as we have a similar niche, furthermore, I may want to look at the keywords he is using and make something similar to it.

 

3. Creating giveaways for youtube seo 2018

As we mentioned before, comments and likes help you out in the Youtube search engine algorithm. So how exactly can you force more engagement onto your video?

Since we mentioned Alex Becker let’s use his channel for another example.

Becker has an internet marketing info product that he sells for $2,000+. He uses this to his advantage in his YouTube videos by giving one of his info products away every video. Video ranking factors seo

 

Why is this so critical for YouTube SEO in 2018?

Well, Youtube will now see Beckers videos as more popular and will naturally rank his videos higher in the search results.

Well played on Beckers part? I think so

 

4. social shares for youtube seo 2018

Google needs to see that your video is popular not just on YouTube, but also on other websites.

There are really a few ways to do this successfully. Let’s talk about the most obvious ways to get more social shares when you’re doing video SEO in your Youtube videos.

Using the social share option on youtube

The most obvious method is to simply share your content to your social channels. Better yet, Youtube actually gives you this option on the front page of your newly uploaded video

Youtube seo company

Sharing on all of these social sites will give your video a quick boost. Even more importantly, have others in your network share your YouTube video.

This is not because YouTube ranks videos that are shared on social sites, but you get the extra boost in traffic when your video is posted. YouTube loves ranking videos that get a lot of views within the first 48 hours, and social signals will get you there.

getting more social signals for youtube seo 2018

What if you don’t have a large network to promote your YouTube videos on?

You can go onto websites like Fiverr and upWork to pay to promote your videos on other social profiles

youtube video search engine optimization

You can pay to play on these freelancer sites if you have the budget. It will give you a great social boost and organically rank your youtube videos.

Another great way

 

 

 


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