Understanding ChatGPT Usage: Insights from Develomark's Survey

Ruan Marinho • April 21, 2022

Key Takeaways

Despite common perceptions that younger generations are the primary adopters of new technologies, the survey indicates a significant uptake of ChatGPT among Baby Boomers.

With a substantial portion of respondents not fully aware of ChatGPT before the survey, and many uncertain about its ease of use, performance, and satisfaction levels, there is a clear opportunity for growth.

ChatGPT's use is currently dominated by consumers, but with content creation being the most common use case, there is an untapped potential for businesses to leverage ChatGPT for various professional services.

we surveyed 200 people about their chatgpt usage

In an age where artificial intelligence is rapidly integrating into our daily lives, understanding how people interact with technologies like ChatGPT is crucial. Develomark's recent survey sheds light on the usage patterns, demographics, and perceptions surrounding ChatGPT. This survey was captured using the YouGov survey platform.


Here's what you need to know:

user age information:

Age range:

  • Gen Z (18 to 26): 18%
  • Millennials (27 to 42): 25%
  • Gen X (43 to 58): 24%
  • Baby Boomers (59 to 77): 33%

Age statistics:

  • Minimum age of respondent: 19
  • Maximum age of respondent: 83
  • Average age: 48
  • Median age: 50
  • Standard deviation in age: 18

when asked their main roles:

  • Business owners: 5%
  • Employees: 36%
  • Consumers: 48%
  • Other roles: 11%

when asked if they trust chatgpt:

Awareness of GPT:

  • Aware before the survey: 67%
  • Not aware: 33%

Trust in GPT:

  • Trust: 15%
  • Do not trust: 44%
  • Unsure: 40%

when asked about chatgpt usage:

  • Use ChatGPT daily: 1%
  • Weekly users: 14%
  • Monthly users: 8%
  • Rare users: 15%
  • Non-users: 62%

when asked if they pay for chatgpt4:

  • Subscribers to ChatGPT4 paid plan: 4%
  • Non-subscribers: 91%
  • Unsure about their subscription status: 6%

when asked about primary use-cases:

  • Customer service: 2%
  • Data analysis: 3%
  • Content creation: 7%
  • Development (coding): 4%
  • API utilization: <1%
  • Other purposes: 15%

compared to google:

  • ChatGPT seen as better than Google: 13%
  • Google preferred over ChatGPT: 23%
  • Indecisive between the two: 64%

when asked if satisfied with chatgpt:

Ease of use:

  • ChatGPT is easy to use: 31%
  • ChatGPT perceived as difficult: 6%
  • Uncertain about ease of use: 63%

Satisfaction:

  • Satisfied with ChatGPT: 21%
  • Unsatisfied with ChatGPT: 14%
  • Neutral or unsure about satisfaction: 65%

when asked about job concerns:

Continued usage:

  • Plan to continue using ChatGPT: 25%
  • Do not plan to continue: 30%
  • Unsure about future use: 45%

Worried about job market:

  • Concerned about job displacement by ChatGPT: 31%
  • Not concerned: 31%
  • Undecided on job impact: 38%

our summary:

As a digital marketing agency, Develomark understands the importance of staying ahead with technology trends. Here's our take on the survey data:

  • Generational Engagement:

    While Baby Boomers show the most significant engagement, there's a diverse user base across all age groups, highlighting ChatGPT's broad appeal.

  • User Roles and Trust:

    The majority of users are consumers, and there's a mixed level of trust, suggesting a need for increased transparency and education on AI capabilities.

  • Frequency and Satisfaction:

    A significant number of participants have not yet integrated ChatGPT into their regular activities, and while some express satisfaction, many are still undecided.

  • Monetization Potential:

    The low subscription rate for the paid plan indicates a need for ChatGPT to demonstrate more value or better communicate its premium features.

  • Usage Patterns:

    Content creation is the top use case, but 'Other' uses are high, reflecting ChatGPT's versatile nature.

  • Performance Perception:

    Many users are unsure about ChatGPT's ease of use and speed, indicating room for improvement in user interface and performance optimization.

  • Future Outlook:

    There's a clear potential for growth, with many respondents open to continuing use. However, job displacement concerns need to be addressed through public discourse and policy.

Written By:

Ruan Marinho

Read Bio →

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